business · May · 1 min read
Pricing for Profit — Yes, Flower Farmers CAN Make Money
A three-layer pricing model that covers stems, labour and your wage. Used by dozens of Roz's course graduates.
Why as flower farmers do we struggle with pricing?
When we sell, we don't take into account how we behave when we buy products and services. We buy on so much more than price.
On The Cut Flower Podcast I talk through a pricing framework I've built from eleven years of flower farming, informed heavily by the book Pricing for Profit by Peter Hill. Peter covers everything you need to know about developing a powerful pricing strategy for your flower farm — and I translate it into the language of cutting patches, wedding quotes and seasonal subscriptions.
What we cover
- The three-layer pricing model (stems → labour → your wage) that covers the real cost of flower farming
- Why cost-plus pricing leaves money on the table — and what to use instead
- How to price a wedding so it makes profit even if you lose a third of your stock
- The psychology of premium pricing — what British-grown is worth, and how to ask for it
- The signals that tell you you're priced too low (hint: you're always busy and always broke)
🎧 Listen to the episode: The Cut Flower Podcast — Pricing for Profit
For a step-by-step pricing module, join Build a Blooming Business. Or for a 1:1 look at your own numbers, book a mentoring call.
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