A 12-WEEK PROGRAMME · LAUNCHING EARLY DECEMBER

More Ways to Make More

Turn what you know into income.

A practical 12-week programme for flower farmers, florists, horticulturalists, makers and creative business owners who want to create more ways to earn — without simply working more hours.

Join the waitlist

What if you already have more to sell than you realise?

You know stuff. Probably a LOT more than you give yourself credit for. You've spent years learning your craft, building your business, making mistakes, working out what works (and what definitely doesn't!) and gaining experience that other people would genuinely love to learn from.

But perhaps most of your income still comes from doing. Growing. Making. Floristry. Designing. Creating. Running workshops. Working with clients. And there are only so many hours in the week.

More Ways to Make More is about changing that.

It's about looking at everything you already know and asking: What else could I do with this?

Could you teach it?
Could you mentor someone?
Could you create a workshop, online course or membership?
Could you create a digital product?
Could you build an audience around your expertise?
Could you create an income stream that doesn't require you to physically be there every single time somebody pays you?

The answer is very probably yes.

Yes — I want to know more

This isn't about becoming an influencer. And it isn't about waking up tomorrow morning and announcing that you've created an online course. It's about building something useful, profitable and sustainable around the skills and knowledge you already have.

Over 12 weeks, we'll take you from:

"I know I could do more with this…"

to:

"I know exactly what I'm going to sell, who it's for, how I'm going to sell it and how I'm going to get people to buy it."

And we're going to help you actually build it. Not just talk about it.

What we'll work on together

During the 12 weeks we'll help you :

1
Uncover your knowledge bank
What do you know that other people want to know?
2
Find your best opportunities
Courses, mentoring, memberships, workshops, digital products and other ways to turn your expertise into income.
3
Choose the right idea
Because having 27 ideas isn't the same as having a business.
4
Understand exactly who it's for
And why they would pay for it.
5
Create an offer people actually want
Before you spend weeks building something nobody buys.
6
Price it properly
So it makes commercial sense.
7
Build your audience
Through email, social media and great content.
8
Create a lead magnet
Something genuinely useful that attracts the right people.
9
Build a simple sales funnel
Taking somebody from discovering you to trusting you — and eventually buying from you.
10
Get to grips with the tech
Sales pages, email sequences, automations and the practical bits that can sometimes feel completely overwhelming.
11
Learn how to sell
Without feeling pushy, awkward or like you're constantly shouting “BUY MY THING”.
12
Launch your idea
And, most importantly, create something that can become a genuine additional income stream for your business.

Why me?

I didn't start out planning to build an online business.

I started growing flowers. Field Gate Flowers grew from a hobby — three raised beds and, frankly, very little idea what I was doing — into a flower farm and floristry business.

But along the way I realised something. There were more ways to make money from what I knew than simply selling flowers. So I started experimenting. Workshops. Online courses. Memberships. Mentoring. Events. A podcast. Digital content. Some things worked brilliantly. Some didn't. And I've learned an enormous amount from both.

Before flowers, I spent around 30 years in sales and marketing and also ran a digital agency. So although flowers became my second career, building businesses, finding customers and selling has been part of my world for a very long time. Today, my businesses don't rely on one income stream. And yours doesn't have to either.

And I won't be doing it alone. I'll be joined by Tom, who works with me on the digital side of the business. Between us, we'll help you bridge that gap between: "I've got an idea…" and "It's built, it's online and I know how I'm going to sell it."

I'll bring the business, marketing, sales and commercial thinking. Tom will help make the funnels, content, technology and digital side feel far less scary. Because there's absolutely no point leaving a 12-week programme with a notebook full of brilliant ideas and no clue how to actually make them happen.

Is More Ways to Make More for you?

This programme is for you if you're a flower farmer, florist, horticulturalist, gardener, designer, maker, creative business owner — or simply someone with a skill, craft or expertise that other people want to learn.

You don't need a huge following. You don't need to be brilliant at technology. And you certainly don't need to have your idea completely worked out. You just need to know that you're capable of more — and be ready to build it.

Imagine where you could be 12 weeks from now.

Not another course that sits unfinished on your laptop.

Instead of having a vague idea that perhaps one day you could create a course, start mentoring, run workshops or make money from your knowledge… You could have:

A clear idea.
A defined customer.
An offer.
A price.
An audience-building plan.
A lead magnet.
A sales page.
A funnel.
A launch plan.
And something that's ready to sell.

That's what I want More Ways to Make More to do. Not another course that sits unfinished on your laptop. Something that changes your business.

Launching early December