One day · small group · £695 + VAT
The Flower Farming
Business Strategy Day.
One day to stop. Look at the numbers. Make some decisions. And build a proper plan for 2027.
I love a new year. New seed catalogues. New varieties. New plans. New ideas. But here's the problem. It's incredibly easy to plan what you're going to grow next year without ever properly planning what you're going to sell. And they're not the same thing. You can grow the most beautiful flowers in the world and still not have a profitable flower farming business.
So before we all disappear into another growing season, I'm getting a small group of flower farmers together for one day to do something we don't do nearly enough of. Work ON the business rather than in it. No sowing. No floristry. No flower crowns. We're getting the laptops, calculators and notebooks out and sorting out your business.
By the end of the day, you'll know:
You won't leave with pages and pages of notes that go into a drawer. You'll leave with your own 2027 business plan.
- How much revenue you want your business to generate in 2027
- Where that revenue is going to come from
- Your key income streams
- What you need to sell to achieve those numbers
- Who you need to sell it to
- What you need to grow to support that plan
- Where your biggest opportunities are
- What you're going to stop doing
- Your marketing priorities
- What needs to happen in each quarter of the year
- And, most importantly, what you're going to do first
This isn't a conference
Small · conversational · deliberately practical.
I don't want 100 people sitting in rows listening to me talk at them. I want us around tables. I want questions. I want conversation. I want you looking at your numbers. I want you challenging some of the things you've always done simply because you've always done them. I'll give you the framework. I'll share what I've learnt from more than 30 years in sales, marketing and business and over 15 years building a flower farming business. Ultimately, this is about your business — I'll help you think, challenge you, and probably ask you “But why?” quite a lot.
And it doesn't finish when we go home
12 months of group accountability & support.
Making a plan is the easy bit. Actually doing it is where things tend to unravel. Everyone who attends the Strategy Day joins a private community for that year's cohort, and we meet online four times during the following year for a group Business Review. We get the original plans back out — where are you against your numbers? What's working? What's changed? What hasn't happened? What needs adjusting? A business plan isn't something you write in December and rediscover under a pile of seed catalogues in November. It's supposed to be used.
What's included
£695 + VAT.
Places are deliberately limited to 20–25 so we can actually talk to one another and do the work.
- Pre-event business questionnaire
- Full in-person Strategy Day with me, Roz Chandler
- Your comprehensive 2027 Business Planning Workbook
- Exercises and templates to work through during the day
- Lunch, refreshments and plenty of tea and coffee
- Your own completed 2027 Business Plan
- Private online community for the group
- Four online Business Review & Accountability sessions during 2027
- 12 months of connection with the other businesses in your cohort
Is this for you?
One day could change the direction of your whole year.
This day is for you if you're serious about turning your flower farming or floristry business into a business that works financially as well as creatively. You don't have to be making huge amounts of money already. You don't need acres of land. You certainly don't need to have everything figured out. But you do need to be prepared to look at your business properly — the good bits and the uncomfortable bits. Not because I'm going to give you a magic formula. There isn't one. But because we're going to give you something small business owners very rarely give themselves: a whole day to think.
The Flower Farming Business Strategy Day
Late November / Early December 2026
Limited to 20–25 places · £695 + VAT
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