business · May · 1 min read
Instagram Top Tips for Flower Farmers
Hook, value, call-to-action. The three-part Instagram framework that actually converts followers into customers.
Here are my top tips for increasing your following on Instagram and growing your cut flower farm.
1. Post what you'd want to see, not what you think you should
Instagram rewards honesty. A photo of the weed-covered corner of the patch will out-perform a staged bouquet every time. Show the process, not just the product.
2. Use the three-part framework: hook → value → call-to-action
Every caption earns its space. The first line is a hook (question, tension, or surprise). The middle delivers value (a tip, a story, a fact). The last line tells me what to do next (save this, book a tour, subscribe).
3. Reels > posts > stories, in that order for reach
Stories are for your existing followers. Reels are for new ones. If you want to grow, commit to one short-form video a week — even if it's just 30 seconds of you walking down the patch with a bucket.
4. Reply to every comment in the first hour
The algorithm rewards conversation. Treat comments as the beginning of a message, not the end.
5. Trust your voice
People follow people, not brands. Talk like yourself. Use the phrases your customers already use ("my bloomin' husband", "the girls at the patch", "Roz-approved"). It feels small and it isn't.
6. Post on the beat, not on the calendar
Pick three days a week and stick to them. Consistency beats volume every time.
🎧 Listen to the full episode: The Cut Flower Podcast — Instagram for Flower Farmers
The full social-media strategy — calendar, templates, content pillars — is inside Build a Blooming Business.
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