floristry · March
From Field to Frame — The Held in Bloom Collaboration with Madeeco
A limited-edition pressed-flower fine art print collaboration between Field Gate and Madeeco — 10% of profits to Breast Cancer Now.
In the warm days of late summer 2025, Nooriya visited me at Field Gate Flowers. As Creative Director of Madeeco, a sustainable artisan flower preservation studio, Nooriya was looking for British-grown blooms to inspire her artwork in a new direction.
Together, we walked the fields, gathering flowers by hand. Nooriya returned to her London workshop and began the intricate process of preserving flowers and foliage — traditionally pressing them over several weeks, giving them time to settle into their next form.
Taking on new life
Back at Field Gate, summer turned to autumn, annual plants were pulled up and composted, beds cleared and seeds sown for next year's blooms. As winter began to fade, the same flowers that Nooriya had picked were beginning to wake again — or being sown anew from seed.
Over that time, the preserved summer flowers — Delphinium, Nigella, Achillea, Cosmos, Gaura, poppies and Zinnia — had been carefully composed by Nooriya into a new artwork: Held in Bloom.
When it was finally revealed to me just a few weeks ago, I was overjoyed to see our flowers in this new form. As all growers will know, it can be a long journey from seed to vase — so to see the lifetime of our blooms extended still further, indeed preserved for many years to come, is a wonderful thing.
What once moved freely in the field now finds a new form.
A shared purpose
Madeeco and Field Gate Flowers are collaboratively releasing Held in Bloom as a limited-edition fine art print, preserving both the intricate detail of the pressed florals and the spirit of the landscape they came from.
10% of profits from every print will be donated to Breast Cancer Now, a cause closely connected to my personal journey. Supporting awareness and research through this collaboration felt instinctive.
Held in Bloom is shaped by land and shared purpose, carrying the memory of the field and a quiet sense of hope.
Product details
- Original artwork at A1 scale — available as a limited-edition fine art print in A1, A2 and A3 sizes
- Printed to order in East London
- Archival giclée on Hahnemühle Photo Rag, a 100% cotton paper
- Limited to 250 prints per size — each with a numbered certificate of authenticity
- Sold unframed
